Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.
With consumers around the world regularly turning to search engines with health questions, what realities, myths, and missteps do those keystrokes reveal?
The latest CLI research, Digital Discovery: Consumer Searches Reveal Contact Lens Realities, indicates that purchase factors are the primary driver of consumer online contact lens-related searches in the U.S. and Canada, representing 65% of top 20 query volumes. The latest installment of CLI’s See Tomorrow initiative also suggests there is considerable need to enhance patient education specific to contact lens removal, as well as to amplify discussions surrounding dual wear, i.e., patients situationally shifting between contact lenses and glasses.
Our Visionary panel shared our latest research at Vision Expo East. The fast-paced conversation touches on the top 20 contact lens searches on Google, the majority of which were purchase driven; a revelation that consumers are seeking contact lens removal advice far more than insertion guidance; and continued opportunity to raise the benefits of both glasses and contact lens use with patients.
The contact lens category has historically grappled with retaining new wearers, with corresponding impacts to patient lifestyle benefits and practice revenue. At Vision Expo West 2024, our Visionary panel shared a first look at new U.S. consumer research, pinpointing the root causes of this costly pattern.
We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.
CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023.
Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.
Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.
Our panel shares research revealing significant gaps in consumer contact lenses knowledge.
Our Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage
