Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care
In-Depth Report Analyzes How Gen Z, Millennials, and Gen X Evaluate Eye Care Providers, Practices & Products; Offers Guidance to Increase Patient Satisfaction and Grow Revenue Contact Lens Institute™ (CLI) has published “Shifting Focus: Generational Perspectives of Contact Lenses & Eye Care” to help the eye care community better understand and connect with Gen Z, Millennial, and […]
The 20/20 Podcast Looks at Gen Z Perceptions of Contact Lenses
The 20/20 Podcast has published a special episode that dives into how Gen Z perceives contact lenses, based on new consumer research from Contact Lens Institute™ (CLI). Hosted by Harbir Sian, OD, it features an optometry-opticianry panel that includes CLI Visionaries Andrew Bruce, LDO, ABOM, NCLEM, FCLSA; Jade Coats, OD, FAAO; and Jenn Seymour, LDO, […]
New Research Shows Differing Rationale for Contact Lens Wear by Generation
Latest Contact Lens Institute Data Also Illustrates Younger Patients More Inspired by Product Advancements; Offers Opportunities to Better Engage Current and Potential Wearers Rationale for wearing contact lenses varies by generation, as does the appeal of technology and feature advancements, according to new research from Contact Lens Institute™ (CLI). The data are being presented during […]
Contact Lens Institute Extends Culture Awards Deadline to November 3
The nomination deadline for the 2025 Contact Lens Institute™ (CLI) Culture Awards has been extended to November 3. The program honors eye care professionals who foster a positive contact lens culture, demonstrating behaviors that elevate patient experiences and support business success, as reflected in CLI’s recent See Tomorrow research reports. Individuals within the U.S. and […]
Gen Z Offers Significant Opportunity for Contact Lens Adoption, According to New Research
Contact Lens Institute Previews Latest “See Tomorrow” Data at Vision Expo West; Identifies Gen Z-Specific Purchase Drivers, Including Importance of Social Values New consumer research from Contact Lens Institute™ (CLI) indicates substantial opportunity for increased contact lens adoption by Gen Z, as well as identifying purchase drivers that the eye care community can employ to […]
2025 CLI Culture Award Nominations Open
Program Honors Individuals Who Exemplify Outstanding Contact Lens Prescribing Behaviors and Actions Nominations are now being accepted for the third annual Contact Lens Institute™ (CLI) Culture Awards through October 1. The program honors eye care professionals who foster a positive contact lens culture, demonstrating behaviors that elevate patient experiences and support business success, as reflected […]
Comedienne Kate Flannery Recommends The EASY Way for Contact Lens ‘Office’ Use
Contact Lens Institute™ Partners with Fan-Favorite Actress in New Digital Media Campaign to Promote Healthy Wear-and-Care Comedienne Kate Flannery has partnered with Contact Lens Institute™ (CLI) to encourage eye care professionals to consider The EASY Way when discussing healthy wear-and-care routines with soft contact lens patients. A digital campaign is running on social media platforms […]
New Report Investigates Why Consumers Search Online for Contact Lens Information
Contact Lens Institute’s “Digital Discovery” Publication Helps Eye Care Practices Use Search Insights for Better Patient Communication, Clinical Care, and Practice Management Contact Lens Institute™ (CLI) has published Digital Discovery: Consumer Searches Reveal Contact Lens Realities, a comprehensive look at how and why people are seeking more information about these products online. The latest in […]
Contact Lens ‘X’ Posts Show Regional Similarities and Differences
Contact Lens Institute Releases New Infographic Ahead of Digital Discovery Report Publication A new infographic from Contact Lens Institute™ (CLI) illustrates that while contact lenses are used by millions of people worldwide, aspects of how they are evaluated, purchased, and worn may differ by country and continent. This synopsis precedes the publication of CLI’s forthcoming […]
CLI Video Series Offers Guidance on Contact Lens Wear and Care for New Patients
Six Contact Lens Institute™ Visionaries Share Tips, Including Adopting The EASY Way Contact Lens Institute (CLI) has published a three-part video series on tips to better educate new soft contact lens patients about healthy wear and care behaviors. Featuring CLI Visionaries, the short segments offer professional perspectives on best practices and call attention to The […]