The Contact Lens Institute (CLI) recently unveiled surprising consumer research that reinforced the importance of communication between eye care practitioners and their patients. Revealed! New Consumer Data Shows What’s Holding Back Your Contact Lens Practice, a lively discussion from U.S. optometrists who explore the implications of these findings, is now available on demand at https://bit.ly/CLIOnDemand22.
In additional, CLI Peer Pearls—one-minute highlights from the webinar—are being released over the next several weeks on CLI’s YouTube channel and through its social media platforms.
The data, collected through a nationwide survey of nearly 1,000 U.S. adults who require vision correction, is part of CLI’s See Tomorrow initiative, designed to help practices understand and thrive as consumer beliefs and behaviors evolve. Results show that U.S. eye care practitioners are missing an opportunity to talk about contact lens options with two out of three patients, among other findings.
Contact Lens Institute Board Members Charissa Lee, OD, MBA, FAAO and Rick Weisbarth, OD, FAAO moderated the live discussion and were joined by panelists and CLI 2022 Visionaries Klaus Ito, OD; Essence Johnson, OD, FAAO; Elise Kramer, OD, FAAO, FBCLA, FSLES; and Jennifer Lyerly, OD.
Panelists shared their own insights, experiences and advice for the eye care community, including ways to build rapport with patients and combatting commonly held misperceptions and misunderstandings about contact lenses.
“The data revealed that there is a great opportunity for the eye care community to increase consumer knowledge and build trust. In just a few short moments during an exam, professionals can initiate conversations that lead to more satisfied patients and practice growth,” said Stan Rogaski, executive director for the Contact Lens Institute.