Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.
Contact Lens Institute’s latest See Tomorrow research takes an in-depth look at the economics of contact lens wear, revealing a sizable profitability advantage compared to equivalent glasses-only patients.
Based on four years of data from 600 patients at 20 optometry practices across the United States, the independent analysis found that contact lens patients were 29% to 86% more profitable annually, depending on vision correction type.
Profitable Perspectives: Rethinking the Value of Contact Lens Patients goes beyond the topline findings to explore what drives that advantage and what it means for practices. The report examines annual and lifetime patient value, professional fees and chair time, product and secondary sales, patient retention, contact lens dropout, and the value of dual contact lens and glasses wear.
The publication includes multiple tools to help practices assess potential upsides (e.g., incremental and lifetime gain models and worksheets), video and written guidance from CLI Visionaries, and a 90-day implementation plan. It also incorporates a retrospective review of prior CLI See Tomorrow initiative quantitative research that demonstrates how and why contact lenses are valued by wearers and potential wearers.
The findings offer eye care professionals a new perspective on the business value of contact lenses, along with practical opportunities to strengthen patient relationships while building long-term practice profitability.
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CLI data shows there is substantial opportunity for increased contact lens adoption by Gen Z, as well as identified purchase drivers that the eye care community can employ to encourage use.
At Vision Expo West 2025 our Visionary panel discussed the findings and they mean for eyecare professionals.
Our Visionary panel shared our latest research at Vision Expo East. The fast-paced conversation touches on the top 20 contact lens searches on Google, the majority of which were purchase driven; a revelation that consumers are seeking contact lens removal advice far more than insertion guidance; and continued opportunity to raise the benefits of both glasses and contact lens use with patients.
The contact lens category has historically grappled with retaining new wearers, with corresponding impacts to patient lifestyle benefits and practice revenue. At Vision Expo West 2024, our Visionary panel shared a first look at new U.S. consumer research, pinpointing the root causes of this costly pattern.
We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.
CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023.
Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.
Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.
Our panel shares research revealing significant gaps in consumer contact lenses knowledge.
Our Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage
