The See Tomorrow initiative explores consumer and eye care professional perspectives surrounding issues that can influence contact lens fitting and wear.

Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.

Disrupting Dropout

Our Latest Consumer Research

Despite decades of efforts, dropout rates for contact lenses remain a challenge across all settings. Yet our latest survey data shows higher contact lens retention rates are well within the reach of eye care practices, with corresponding long-term wear and widespread patient satisfaction. 

Download your free copy of Disrupting the Dropout Dilemma: Practical Steps to Keep Patients in Contact Lenses, including insights from our 2024 Visionaries – then watch the panel discussion from Vision Expo West 2024.

CLI commissioned Prodege, a global research firm, to assist with the latest work. From August 9-21, 2024, it surveyed 401 vision corrected adults (aged 18 64) residing in the United States using a proprietary online tool. All reported
wearing soft contact lenses at least once per week.

Past Reports

Events

Vision Expo West 2024: Disrupting the Dropout Dilemma: Bold Moves to Keep Consumers in Contact Lenses

The contact lens category has historically grappled with retaining new wearers, with corresponding impacts to patient lifestyle benefits and practice revenue. At Vision Expo West 2024, our Visionary panel shared a first look at new U.S. consumer research, pinpointing the root causes of this costly pattern. 

Vision Expo East 2024: Beyond Vision: Behaviors to Supercharge Your Contact Lens Business

We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.

Vision Expo West 2023: The Culture Calculation: Data-Backed Behaviors for Contact Lens Success

CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023. 

Vision Expo East 2023: Double Duty: The Patient & Practice Potential of Dual Contact Lens & Glasses Wear

Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.

Livestream Playback: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy

Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.

Vision Expo West 2022: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy

Our Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage

Livestream Playback: What's Holding Back Your Contact Lens Practice

Our panel shares research revealing significant gaps in consumer contact lenses knowledge.