Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.
Our latest consumer research indicates substantial opportunity for increased contact lens adoption by Gen Z, as well as identifying purchase drivers that the eye care community can employ to encourage use. The data indicates an eight percent difference in Gen Z contact lens wear (35%) compared to Millennials (43%), with Gen X (22%) close to historic norms.
The findings provide a sneak peek at expansive cross-generational insights in development as part of CLI’s See Tomorrow initiative. CLI surveyed 1,308 vision corrected respondents in the U.S. and Canada during July and August 2025 across three generations: Gen Z (ages 15-28), Millennials (ages 29-44), and Gen X (ages 45-60).
Our Visionary panel shared our latest research at Vision Expo East. The fast-paced conversation touches on the top 20 contact lens searches on Google, the majority of which were purchase driven; a revelation that consumers are seeking contact lens removal advice far more than insertion guidance; and continued opportunity to raise the benefits of both glasses and contact lens use with patients.
The contact lens category has historically grappled with retaining new wearers, with corresponding impacts to patient lifestyle benefits and practice revenue. At Vision Expo West 2024, our Visionary panel shared a first look at new U.S. consumer research, pinpointing the root causes of this costly pattern.
We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.
CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023.
Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.
Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.
Our panel shares research revealing significant gaps in consumer contact lenses knowledge.
Our Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage
