The See Tomorrow initiative explores consumer and eye care professional perspectives surrounding issues that can influence contact lens fitting and wear.

Twice a year, we conduct custom research to uncover these insights, then release highly anticipated industry reports to help eye care professionals build patient relationships and practice revenue.

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A Preview of the Latest Consumer Research

Simple adjustments to how eye care practices communicate with patients may attract a significantly higher number of contact lens wearers.

Download a copy of our free report, including insights from our 2024 Visionaries and watch our panel discussion from Vision Expo East 2024.

The research was commissioned by the Contact Lens Institute and conducted by Prodege from February 1-9, 2024, via an online survey. Respondents included 1,053 vision-corrected adults ages 18-64 residing in the United States. The sample size for glasses wearers who had never tried contact lenses was 579.


Past Reports


Vision Expo West 2023: The Culture Calculation: Data-Backed Behaviors for Contact Lens Success

CLI and The Vision Council share a preview of what it takes to maintain a positive contact lens culture on the Innovation Stage at Vision Expo West 2023. 

Vision Expo East 2024: Beyond Vision: Behaviors to Supercharge Your Contact Lens Business

We previewed late-breaking U.S. consumer research that has the potential to boost how practices can attract new contact lens patients. Watch our all-Visionary panel discussion in under 30 minutes.

Livestream Playback: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy

Watch our full 60-minute discussion of how consumer behaviors and beliefs are influenced by inflationary pressures and how the eye care community can proactively address these potential shifts.

Vision Expo East 2023: Double Duty: The Patient & Practice Potential of Dual Contact Lens & Glasses Wear

Our all-star Visionary panel previewed the See Tomorrow dual wear consumer survey results at Vision Expo East 2023.

Livestream Playback: What's Holding Back Your Contact Lens Practice

Our panel shares research revealing significant gaps in consumer contact lenses knowledge.

Vision Expo West 2022: Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy

A Visionary panel shares insights from Remarkable Resilience: Prescribing Contact Lenses in a Challenging Economy on the Innovation Stage

See Tomorrow

Past Reports

Get highlights, infographics and full reports from all CLI research.

Webinar: Eye Care’s Post-Pandemic Role

How Have Patient Psyches Changed During the Pandemic? We explore changes in Americans’ lives over and why eye care, including proper contact lens wear, is central to helping achieve bright futures.