Purchase Factors Drive Online Contact Lens Searches, According to New U.S. & Canadian Research
Digital Discovery: Consumer Searches Reveal Contact Lens Realities helps unmask what U.S. and Canadian residents are seeking online about contact lenses, spanning vision conditions, care regimens, purchasing options, myths, and more. The data is brought to life by our 2025 CLI Visionaries, offering their
interpretation and insights for the benefit of colleagues throughout North America and beyond.

Data Highlights
Purchasing Drives Search
More than half of searches for contact lenses relate to purchasing dynamics, which suggests that practices might benefit from more active discussions about buying at multiple points ahead of and during an exam—not solely at the conclusion.
Multilingual Searches Point to Practice Opportunities
Contact lenses searches occur in multiple languages, reflecting a diverse population and giving an advantage to practice websites and digital content that reflect the makeup of the communities they serve
Vision Expo East 2025 Main Stage Panel
During Vision Expo East 2025 in Orland, three CLI Visionaries shared a review of the most recent data. The Digital Discovery: Consumer Searches Reveal Contact Lens Realities panel featured 2025 CLI Visionaries Roxanne Achong-Coan OD, FAAO, FIAOMC, FSLS, Dip CCLRT, of Coan Eye Care and Optical Boutique in Ocoee, Fla.; Ryan Corte, OD, of Northlake Eye in Charlotte and Asheville, N.C.; and Nishan Pressley, OD, of Essential Eyecare & Optical in Apopka, Fla., moderated by Charissa Lee, OD, MBA, FAAO, the 2025 CLI Board chairperson.

Dr. Roxanne Achong-Coan

Dr. Ryan Corte

Dr. Nishan Pressley

Dr. Charissa Lee
Moderator