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Initiative Explores Post-Pandemic Patient Mindsets and Practice Impacts, Celebrates How Eye Care and Contact Lenses are Central to People’s Hopes for the Future
(July 7, 2021) A new professional and consumer initiative from the Contact Lens Institute (CLI) is poised to reveal intriguing insights about how patient psyches surrounding vision, health care and their lives have changed over the course of the pandemic—and the ensuing opportunities for the optometry community. The CLI See Tomorrow campaign launches on Thursday, July 22, with a free online event featuring human behavior expert Colette Carlson.
See Tomorrow examines changes in Americans’ lives over the past 18 months, celebrates how optometric professionals and consumers are looking ahead to an even more dynamic future, and explores why eye care, including proper contact lens wear, is central to helping achieve those goals. The program is supported by custom research currently being fielded with more than 1,000 U.S. adults, the results of which will be released first to eye care practitioners and staff who attend the industry launch event later this month.
“High-value insights at the heart of See Tomorrow will help eye care practitioners and staff engage more deeply with patients, adapt clinical approaches, and drive business success as the world reopens. Our companion nationwide consumer marketing education campaign will encourage millions of people to pursue their post-pandemic goals with advice, inspiration, and prizes, all while stressing the role of good vision and contact lenses to their hopes and dreams,” said Contact Lens Institute Executive Director Stan Rogaski.
Getting Ready to See Tomorrow
The “Your Patients’ Psyches Have Changed. Has Your Practice?” digital kick-off event with Colette Carlson will take place on Thursday, July 22, 2021 at 8 pm EDT / 5 pm PDT. It is open to all U.S. eye care practitioners and staff at no cost. Canadian practitioners are also invited to attend.
Known for her mix of wit, humor, and eye-opening insights, Carlson is one of the most in-demand human behavior speakers in the world. Her work on creating real and effective connections has been extensively featured by national media and she serves as a consultant to many of the world’s most recognizable brands. Using the new, CLI-exclusive consumer data, she will help attendees understand how altered perceptions and beliefs among patients—e.g., what concerns them, who they trust, and their future outlook—can immediately open doors for deeper relationships, improved outcomes, and greater practice loyalty.
Rick Weisbarth, OD, FAAO, who leads CLI’s communications committee, will co-host the event and share more details about the U.S. consumer marketing campaign, which will launch in mid-August. The effort includes a national sweepstakes with more than $20,000 in prizes, digital advertising, and a consumer media tour with Carlson as a high-profile spokesperson. CLI will provide practices with social media content in advance to help them spread word about eye care’s role in helping people live richer, fulfilling lives as the country continues to emerge from the pandemic.
“We’re all hearing from friends, family and patients about their aims to travel to a new city, attend a concert, play with the grandkids, hit the gym a little harder, or return to the dating scene; each has strong ties to eyesight,” said Dr. Weisbarth. “The time is ripe for conversations with patients about what’s ahead, including contact lens options that help them make the most of their plans. See Tomorrow will accelerate and enhance those discussions across the country.”
Digital event attendees will also be among the first to have access to an in-practice guide that assists eye care practitioners and staff in applying the CLI research results and associated research from other healthcare specialties to their own environment. Additional aspects of the program will be announced in the coming weeks.
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